Legacy approach
Traditional Positioning
- Low Penetration Signals
- High power
- Poor indoor performance
- Cloud processing
- Limited location pings
- Higher cost

Current IoT location relies on Wi-Fi, coarse cellular positioning, and cloud processing. hellaPHY replaces this with compact software running directly on the device using existing LTE and 5G signals.
The result is a low-power location platform with better coverage, stronger signal penetration, greater privacy, and the foundation for Massive IoT and Physical AI, all built on 3GPP standards.
The contrast
Legacy approach
Edge-native approach

Extreme Power Savings
Replacing power-hungry GNSS hardware with compact on-device software dramatically extends battery life while enabling more frequent location updates.
Traditional GNSS
Geofencing • 5-minute updates
14.7 days
100×
HellaPHY cellular
1,463 days
Cloud-Based Positioning
Breadcrumbing • 15-minute updates
58.4 days
67×
HellaPHY cellular
2,935 days
Signal to intelligence
A small kilobyte-scale memory footprint that resides on the baseband modem SoC or on the device. There is no additional hardware and no need for additional BOM to support GNSS or other location technologies.

While in use, the device hears positioning signals that are transmitted by every cellular tower and computes the location without communicating with the network. The device can then utilize the location however the application requires and either keep it on the device (geofencing, breadcrumbing) or periodically transmit location data to a user’s dashboard.

Position is computed directly on the device, indoors or outdoors, using existing LTE or 5G signals. In private networks, location can be resolved to shelf level.

Intelligence stays local
Replace GNSS hardware with compact software to dramatically extend battery life.
True GNSS alternative that protects against known GNSS vulnerabilities.
Location never leaves the device until the user chooses to share it.
Built on evolving 3GPP standards with a path to private 5G, NTN, and Physical AI.
Deploy on what already exists
Leverage the LTE and 5G network already in place. PHY software transforms positioning signals into location intelligence at the edge, then scales across billions of devices.
Proof in the platform
100×
Battery life
Unlimited
Location Pings
GNSS-free
Positioning
Edge
Processing
Indoor + Outdoor
Performance
Carrier-grade
Ready


The next machine era
PHY Wireless provides the location-intelligence foundation for autonomous systems, industrial automation, robotics, smart infrastructure, and billions of connected devices.
Bring us the device, the power budget, and the accuracy you need, and we will show you what the edge can do.